Welcome to APTUS Strategy

APTUS Strategy is an advisory and consulting company working with clients in the following areas:

  1. Technology commercialisation;
  2. Biotechnology commercialisation;
  3. Technology Park and Incubator Development;
  4. New Media and Communications strategy.
  5. Training courses & workshops related to above areas.

These areas of expertise all revolve around the general area of the commercialisation of intellectual property, assisting emerging technology companies, and provision of services related to incubation.

We work in many different jurisdictions, including Australia, New Zealand, Asia and the Middle East. Currently the Founder is based in Abu Dhabi, UAE, using this as a base for work on assignments within the region. He also makes regular visits to Australia and New Zealand to undertake clients assignments in those countiies as they arise.

Commercialisation

Our work is varied and can cover the following:

  1. Strategic evaluation of projects and implementation of recommendations;
  2. Evaluation of Technology and biotechnology commercialisation projects;
  3. Advice, planning and evaluations for Technology and Life Science incubators;
  4. Strategic business planning;
  5. Delivery of training programs in commercialisation.

APTUS Strategy works closely with its affiliate partner CREEDA Projects, on assignments related to technology park and business incubator development.

The underlying expertise for these activities comes from many years working across these fields by the founder.

New Media and Marketing, and Communications

An essential and often over looked component of commercialisation and technology development is communication.  Effective communication of your ideas and with clients and prospects drives new business.

With the advent of social media networks and the development of tools such as blogs, wikis, podcasts, video blogs, businesses and organisations now have the capacity to proactively change and shape opinion on any topic, engage in global conversations and deliver their messages to their target audiences in ways previously not possible.

APTUS Strategy works with companies and organisations to develop and enhance their marketing and communications strategies using many of the latest techniques and approaches which have emerged with the rise of the new WEB 2.0.

This combined with our extensive business development and commercialisation expertise means we can provide a complete set of services to companies and organisation seeking to redevelop their communications and marketing strategies.

As part of this process, we can help your organisation develop and implement new marketing and communication strategies which include the use and implementation of:

  1. The development of more effective web based media tools e.g. the use of Blogs and wikis as communications tools.
  2. Web 2.0 enabled Web site development and implementation.
  3. Communications & Marketing plan development.
  4. The production of Podcasts and their implementation in an organisation as a communication and marketing strategy.
  5. Strategies anf their implementation for effective communication of your key messages through new media tools.

Read on to learn more about the Services we provide. Go here to learn about the Founder of APTUS Strategy.

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