About - APTUS STRATEGY

What we do

Markets are conversations - Markets are relationships
Consumers and end users are often more informed about products or services than the companies which sell them

In a networked world there are no secrets, the rapid flow and interchange of ideas and information means that people are the knowledge vendors

APTUS Strategy engages with clients at the intersection of Commercialisation, business development and Communication and Marketing.
Our goal is to enhance our clients productivity, sales, level of client engagement and satisfaction and to enhance employee communication and motivation through the adoption and roll out of an integrated communications program using new social media networking tools.
We achieve this by tailoring your corporate communications and marketing programs through easy-to-use software tools, strategies and services based on the latest Web 2.0 concepts.

Effective Communication is the key to engagement

For any company or organisation, effective communication about the value their product(s) and or service(s) (the ‘value proposition’) through the articulation of an engaging message is essential for attracting and retaining clients and sustaining business growth.
In today's new world, consumers are savvy, connected and informed.
They expect to be dealt with truthfully, honestly and to be given the opportunity for dialogue around products or services. This means organisations need to shift their thinking in how they approach client and stakeholder engagement. Central to this is the need to embrace the concept of providing a conduit for conversations between all parties.
Fluid and open communication is critical in motivating and empowering employees. Too often organisations and companies perform poorly on both counts.

APTUS Strategy works with clients to address these issues within the context of their business goals and strategy.

Our Approach

APTUS Strategy will help you clearly identify your communications and marketing objectives. We will provide your company or organisation with the essential services, tools and strategies to more effectively engage and connect with clients, stakeholders and employees.
Our approach is unique in this part of the world. Our core focus is tailoring the use of Web 2.0 tools to fundamentally alter the way companies and organisations communicate with the market.

This approach is validated by a recent report from the Gartner Group:

'The analyst firm Gartner Group predicts that by 2008, the majority of Global 1,000 companies will quickly adopt several technology-related aspects of Web 2.0 to advance their businesses. As companies increase their reliance on new Web-based technologies to capitalize on new business opportunities, the industry is showing greater demand for technology experts who can build and manage Web 2.0 resources including BitTorrent sites, wikis, blogs, podcasts, user groups and forums ' From Fast Company

Unique to our approach is our undertanding of the issues companies and organisations have in communicating and engaging with their target markets. This combination of insights and experience sets the scene for APTUS Strategy to deliver real value.

Explore our site - it contains a wealth of information on our services and useful background primers on all the areas of the business services and areas we provide.