Communication and Marketing Strategy

" Consumers increasingly distrust large, impersonal firms and are turning to smaller companies with a more human face as part of their broader search for spiritual meaning..."

Australian Financial Review, 9th October 2006

The importance of new approaches to Marketing and Communication

Consider this:

" ...Technology has enabled customers to dramatically change their attitude towards marketing. As a result, they are tuning out in increasing numbers and talking back. Customers are shifting massively their entertainment and information consumption away from traditional media to the new web space.

Marketers are responding by shifting their advertising to web properties, but online advertising is struggling to gain trust. According to a recent Forrester survey of US households, only 6% trust search engine ads and 2% online banner ads. Customers trust themselves and each other in influencing their perception of a brand.

Yet few marketers have embraced blogging, although it supposedly enables a more personal and two-way interaction with the brand.So does blogging matter? All of us are senior marketing executives in established corporations but we also share a common passion for blogging. At the initiation of Eric Kintz at Hewlett-Packard, we decided to all get together to share our thoughts about the opportunities and challenges of this new marketing frontier... "

from Bernaise Source entitled: 'An open post to all Marketers -Why Blogging Matters'

What is the role of APTUS Strategy?

APTUS Strategy will help you clearly identify your communications and marketing objectives. We will provide your company or organisation with the essential the strategies, tools and services to more effectively engage and connect with your clients.

Our approach is based on the philosopy and fundamental tenets expressed in the 1999 in the publication the Cluetrain Manifesto which states as a key concept that 'Markets are Conversations' and ‘Markets are Relationships’.

This far reaching concept reinforces the notion that in order to reach markets and better serve clients a 'conversation' between an organisation and clients is essential.

How does APTUS Strategy do this?

APTUS strategy has a deep knowledge of commercialisation and business growth issues and significant experience in developing communication and marketing strategies. We have consistently observed that communication with clients and stakeholders is an area few entities address effectively.

APTUS strategy has been at the forefront of adopting and implementing new social media networking tools into business practice. We therefore offer a unique combination of skill sets and experience and insights - which when applied within an organisation, significantly enhances their profile and public perception. The recent rise and growing acceptance of social media and networking technologies as part of our everyday lives, provides the basis for their integration into business operations. This is what APTUS Strategy does.

What we offer

APTUS strategy offers a complete communication strategy for an organisation based on the use of these new approaches. Strategically implemented, they will lead to an enhanced organisational profile, improved sales, and market recognition based on trust, truthfulness and ability to deliver. These are key ingredients for any organisation seeking to become a market leader and trusted organisation.