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This is a collation of posts from the Internet covering many aspects of marketing online using Web 2.0 tools. You will find many useful pieces here which could be useful in developing an online marketing and communications strategy.
Thursday, March 4, 2010 at 3:22PM Anywhere connectivity: How it will transform your business | Networks | silicon.com: "Cloud computing. Desktop virtualisation. Enterprise mobility. Machine to machine communications (M2M). Projects that threaten to overwhelm a business's IT team and budget. Does your firm need them? Which should you prioritise now and which should wait?"
Wednesday, February 10, 2010 at 11:14AM Why You Need a Strategy for Social Media - eMarketer: "Social media has matured to the point where marketers are no longer asking whether it should be part of their marketing mix but how and where they should participate. A clear strategy for the channel is now necessary."
Thursday, February 4, 2010 at 3:06PM The-Most-Popular-Twitter-Tools-And-Why-They-Are-So-Popular: "Twitter’s popularity has spawned hundreds of applications and tools to enhance and optimize its use. The broad spectrum of tools can make it difficult to choose the most effective, so here are a few of the most popular tools and why they are so popular. These tools will help you do everything from organize, gain followers, send pictures, to instantly update blog content."
Thursday, February 4, 2010 at 10:43AM What-is-Semantic-Web: "A fellow named John Markoff wrote a piece for the 'New York Times' in 2006 that stirred up quite a heated discussion, one that continues to this day. He proposed, early in the scheme of things but certainly not for the first time, that the term 'Web 3.0' be used to describe the Internets next evolutionary step, which he predicted would be marked by an outpouring of 'intelligent applications.' Not to sound like a 10-year-old on a road trip, but, 'Are we there yet?'"
Wednesday, January 20, 2010 at 3:44PM 7-Steps-To-Succeed-With-Email-Marketing: "Email marketing continues to be the most widely used form of internet marketing because of the high return on investment that it brings for skillful users. This article will walk you through the seven steps to email marketing success, and help you avoid the most pernicious pitfalls."
