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This is a collation of posts from the Internet covering many aspects of marketing online using Web 2.0 tools. You will find many useful pieces here which could be useful in developing an online marketing and communications strategy.
Friday, July 16, 2010 at 8:02AM The difference between marketing and advertising - Sales & Marketing - Your Business - Features - CRN Australia: "The art of conversation – knowing what they want.
Most people think marketing is the same as advertising. Not true. Advertising is a tactic designed to bring in customers. Marketing is about knowing the client and what they want from the business."
Friday, June 18, 2010 at 8:56AM How to build a Twitter strategy for your business: "You know your business can't just wing it on Twitter, you need a strategy. This guide will provide you with the real questions you need to ask in order to craft a Twitter strategy for your business"
Thursday, May 27, 2010 at 11:31AM Excellent resource for managing email in an small business:
10 tips for using Gmail at work: "Posted by Michelle Lisowski, Product Marketing Manager, Google Apps
Working with a lot of small business owners who have moved their email over to Google Apps, we’ve found that many started out managing their work email through their personal @gmail.com accounts. So, in honor of National Small Business Week and the estimated 27.2 million small businesses in America, we wanted to share some tips we’ve picked up from them (and other people at Google) on how to get the most out of using Gmail at work.
(Via Gmail Blog.)
Tuesday, May 11, 2010 at 3:04PM Why VCs Won't Sign Your NDA: "
There are several important documents you'll want to have ready when you meet with potential investors. Your mission statement. Your founding team's resume and responsibilities. A business plan.
But most investors agree: they do not want to sign an NDA.
(Via Read/WriteWeb.)
Tuesday, May 11, 2010 at 8:58AM Angels in the cloud to help startups find funding: "
The Australian Association of Angel Investors (AAAI) has launched suite of tools available under a software-as-a-service model that, it claims, 'will dramatically enhance the ability of Australian entrepreneurs to attract startup investments from angel investors throughout Australia and around the world.'
(Via iTWire Latest Headlines.)
