Markets are Relationships Blog

The difference between marketing and advertising

Mark Bradley — Fri, 16 Jul 2010 04:02:45 +0000

The difference between marketing and advertising - Sales & Marketing - Your Business - Features - CRN Australia: "The art of conversation – knowing what they want.

Most people think marketing is the same as advertising. Not true. Advertising is a tactic designed to bring in customers. Marketing is about knowing the client and what they want from the business."

How to build a Twitter strategy for your business

Mark Bradley — Fri, 18 Jun 2010 04:56:13 +0000

How to build a Twitter strategy for your business: "You know your business can't just wing it on Twitter, you need a strategy. This guide will provide you with the real questions you need to ask in order to craft a Twitter strategy for your business"

(Via The Sydney Morning Herald Technology Headlines.)

10 tips for using Gmail at work

Mark Bradley — Thu, 27 May 2010 07:31:54 +0000

Excellent resource for managing email in an small business:

10 tips for using Gmail at work: "Posted by Michelle Lisowski, Product Marketing Manager, Google Apps

Working with a lot of small business owners who have moved their email over to Google Apps, we’ve found that many started out managing their work email through their personal @gmail.com accounts. So, in honor of National Small Business Week and the estimated 27.2 million small businesses in America, we wanted to share some tips we’ve picked up from them (and other people at Google) on how to get the most out of using Gmail at work.

(Via Gmail Blog.)

Why VCs Won't Sign Your NDA

Mark Bradley — Tue, 11 May 2010 11:04:03 +0000

Why VCs Won't Sign Your NDA: "

There are several important documents you'll want to have ready when you meet with potential investors. Your mission statement. Your founding team's resume and responsibilities. A business plan.

But most investors agree: they do not want to sign an NDA.

(Via Read/WriteWeb.)

Angels in the cloud to help startups find funding

Mark Bradley — Tue, 11 May 2010 04:58:27 +0000

Angels in the cloud to help startups find funding: "

The Australian Association of Angel Investors (AAAI) has launched suite of tools available under a software-as-a-service model that, it claims, 'will dramatically enhance the ability of Australian entrepreneurs to attract startup investments from angel investors throughout Australia and around the world.'

(Via iTWire Latest Headlines.)

Getting the Most Out of Your Advisory Board

Mark Bradley — Sun, 09 May 2010 02:19:12 +0000

Getting the Most Out of Your Advisory Board: "

No matter how carefully you build your founding team, questions will come up as you start your business that will make you want to turn elsewhere for advice. And so it's good to have a carefully selected group of people you can turn to for help: your Advisory Board.

(Via Read/WriteWeb.)

Get on the Web: A Guide for the Non-Techie Entrepreneur -Part 1

Mark Bradley — Wed, 05 May 2010 06:29:15 +0000

Get on the Web: A Guide for the Non-Techie Entrepreneur -Part1-: "

This Part 1 of a series of posts about using the web for the non-techie entrepreneur.

You’re an entrepreneur and just launched or want to launch the business of your dreams but don’t know the first thing about how to leverage the Internet to empower your business?

This series of guides is for you! This is the first part of our ‘Get on the Web: A Guide to the non-techie Entrepreneur’, and it focuses on explaining some of the fundamental terms of an online presence, or a website.

(Via ArabCrunch.)

The Art of the Twitter Pitch

Mark Bradley — Wed, 05 May 2010 06:26:22 +0000

The Art of the Twitter Pitch: "

..... if you do decide to use Twitter to pitch your ideas, here are a few things to keep in mind:

(Via Read/WriteWeb.)

Small Biz Lead Gen Surges with Social - eMarketer

Mark Bradley — Fri, 16 Apr 2010 06:05:43 +0000

Small Biz Lead Gen Surges with Social - eMarketer: "Inbound online marketing platform HubSpot reports that not only can inbound marketing bring leads for less money but it can also double average monthly leads for small and medium-sized businesses. Creating a community of followers through Twitter and a regularly updated stream of content on a blog builds engagement, boosts the company’s presence on Google and ultimately bring in more potential customers."

(Via .)

'Tweets' could warn of future epidemics

Mark Bradley — Wed, 14 Apr 2010 02:24:27 +0000

'Tweets' could warn of future epidemics: "Twitter could act as an early warning system for epidemics, according a new study, which tracked the micro-blogging site during the 'swine flu' pandemic of 2009."

(Via Latest News in Science (Australian Broadcasting Corporation).)