Markets are Relationships Blog

Anywhere connectivity: How it will transform your business

Mark Bradley — Thu, 04 Mar 2010 11:22:14 +0000

Anywhere connectivity: How it will transform your business | Networks | silicon.com: "Cloud computing. Desktop virtualisation. Enterprise mobility. Machine to machine communications (M2M). Projects that threaten to overwhelm a business's IT team and budget. Does your firm need them? Which should you prioritise now and which should wait?"

Why You Need a Strategy for Social Media - eMarketer

Mark Bradley — Wed, 10 Feb 2010 07:14:15 +0000

Why You Need a Strategy for Social Media - eMarketer: "Social media has matured to the point where marketers are no longer asking whether it should be part of their marketing mix but how and where they should participate. A clear strategy for the channel is now necessary."

The Most Popular Twitter Tools And Why They Are So Popular

Mark Bradley — Thu, 04 Feb 2010 11:06:21 +0000

The-Most-Popular-Twitter-Tools-And-Why-They-Are-So-Popular: "Twitter’s popularity has spawned hundreds of applications and tools to enhance and optimize its use. The broad spectrum of tools can make it difficult to choose the most effective, so here are a few of the most popular tools and why they are so popular. These tools will help you do everything from organize, gain followers, send pictures, to instantly update blog content."

(Via Site Reference - Webmaster Articles.)

What-is-Semantic-Web

Mark Bradley — Thu, 04 Feb 2010 06:43:33 +0000

What-is-Semantic-Web: "A fellow named John Markoff wrote a piece for the 'New York Times' in 2006 that stirred up quite a heated discussion, one that continues to this day. He proposed, early in the scheme of things but certainly not for the first time, that the term 'Web 3.0' be used to describe the Internets next evolutionary step, which he predicted would be marked by an outpouring of 'intelligent applications.' Not to sound like a 10-year-old on a road trip, but, 'Are we there yet?'"

(Via Site Reference - Webmaster Articles.)

7 Steps To Succeed With Email-Marketing

Mark Bradley — Wed, 20 Jan 2010 11:44:28 +0000

7-Steps-To-Succeed-With-Email-Marketing: "Email marketing continues to be the most widely used form of internet marketing because of the high return on investment that it brings for skillful users. This article will walk you through the seven steps to email marketing success, and help you avoid the most pernicious pitfalls."

(Via Site Reference - Webmaster Articles.)

5 Web Apps To Keep Your Startup Organized

Mark Bradley — Thu, 07 Jan 2010 07:57:37 +0000

5 Web Apps To Keep Your Startup Organized: In a world where emails, phone calls, texts, and Tweets constantly bombard us, it is getting harder and harder to manage the firehose of data and information being thrust our way. For young companies to succeed this environment, it is imparitive they become organized and efficient lest they fall behind and quickly become overwhelmed.

(Via Read/WriteWeb.)

Social Media For Small Business

Mark Bradley — Wed, 06 Jan 2010 11:50:29 +0000

Social Media For Small Business: "

Some interesting data from a new report from Ad-ology called the ‘Small Business Marketing Forecast 2010’). According to the report, lead generation is the biggest benefit of social networking for US small businesses (50% of respondents), keeping up with the industry (45%), and monitoring online conversations (44%).

The No 1. Roadblock to using social media is the perception that ‘our customers do not use social networks,’ claimed by 31% of small businesses. Nearly as many (29%) say they do not have the time or staff available to do a good job with social network marketing.

Small businesses rated Facebook the most effective social networking sites, with one-third of respondents reporting it was at least somewhat helpful. It was also the social network most likely to be used. Use of LinkedIn was less common, but the business-oriented site was claimed as beneficial by 21% of small businesses, compared with 19% that said the same of Twitter.

(Via Social Media Optimization.)

Your Service is Content

Mark Bradley — Tue, 15 Dec 2009 13:55:23 +0000

Your Service is Content: "The best way to tell customers about your service is by showing them. Service is content marketing, the most powerful kind of content that people will gladly share with each other when it's about them and their stuff."

(Via Conversation Agent.)

It’s All About Selling for Survival

Mark Bradley — Sun, 13 Dec 2009 14:12:53 +0000

It’s All About Selling for Survival: "The one skill which entrepreneurs need is something they don’t teach in business school—selling. "

(Via TechCrunch.)

define: Brand

Mark Bradley — Sun, 13 Dec 2009 14:10:59 +0000

define: Brand: "

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.

(Via Seth's Blog.)